Honda has recorded a massive sales rates hike in the month of May 2013. The Japanese car maker sold 11, 342 units of its cars in the last month as compared against the sale of 10, 334 units in the same month in the previous year, and recorded a growth of 9.8 percent. This sales figure is greatly driven by the massive 6036 units of the company’s newly launched entry level sedan, the Amaze, and helped by the sale of 2012 units of the revamped version of the very popular Brio hatchback that hit the market in May.
The cumulative sale figure of the Japanese car maker’s other popular models also consist of the 3202 units of the City sedan, 68 units of the CR-V and 24 units of the Accord premium sedan. Honda Cars India also exported a total 738 units of vehicles in the month of May 2013.
The senior vice president, marketing and sales of Honda Cars India, Jnaneswar Sen while commenting on the Japanese car maker’s performance in the country, said that the company has started this current financial year on a really good note and would look forward to building on this positive trend in our new phase of growth in the country. Honda’s recent success can be attributed to the company’s attractive product portfolio and the Honda brand’s promise of cutting-edge technology, performance as well as competence. Honda has recently expanded its operating ground with the launch of its new Honda Amaze sedan which is receiving a great response from the first time Indian buyers and consumers on the lookout for a quality family car.
Honda kick-started the new financial year with the launch of the much speculated entry level compact sedan, the Amaze. This sedan is based on the platform of the popular hatchback model Brio. The Honda Amaze arrived in its first ever diesel avatar from the Japanese car maker in India apart from its petrol version. The first diesel offering from the company really excited the Indian consumers that accounted for its instant success. Then, again the Honda Amaze diesel also offers the best fuel efficiency in the country. This is really crucial for the new car as it managed to strike the right cords of the good mileage preferring Indian car consumers.
As the diesel prices rose, the India audience would definitely prefer a car that can offer superior mileage, and the Honda Amaze provides nothing but the best in this field. The Amaze also comes with a great design and space for the convenience of the Indian car consumers. This compact sedan is also a sub-4 meter car and thus enjoys the excise duty benefit that it can pass on to the customers in the form of a very competitive pricing. The superior mileage and great pricing also make the Honda Amaze the sternest rival of the segment topper Maruti Suzuki Swift Dzire sedan, whose sales figures are already affected by the growing popularity of the Amaze.