The Honda Bravo is a 100 cc, 4-stroke Underbone type motorcycle manufactured as well as designed by Honda for the Philippines market. The engine as well as the frame of this motorcycle is identical as the Honda Wave 100 which is sold in Thailand. However, both these bikes differ in their plastic body casings. The Honda Bravo belongs to the Honda XRM family, which is also manufactured and designed by Honda in Philippines. The Bravo is powered by an aluminum Powertrain.
Before launching the Bravo in Philippines, Honda keenly observed the Filipino biker’s habit of introducing minor modifications in their motorcycles. Most of the times, the rider modifies their motorcycle as soon as the new unit has rolled out of the dealership store and they have purchased it. What Honda observed was that most of the motorcycle users install different aftermarket components available readily at cheap prices at their choice of a dealer store.
Most motorcycle users start with replacing the ‘stock’ buts and bolts of their newly purchased motorcycle unit and substitute it with colorful ones. Apart from the nuts and bolts, some other commonly replaced parts are side mirrors. Body stickers, muffler, rims, tires and the handle bar. Also, these users have a penchant of replacing the side stand of the motorcycle as soon as they have purchased it. They usually replace the stock side stand with a stainless-finish or colored version available in the after market. Honda also observed that Filippino riders even replace the rear grab. They also found that many a times, this comes off on its own and the user does not replace it with a new one.
Thus, Honda carried out extensive observations of the actual market and queried several buyers of the Bravo as well as existing users of bikes. Based on their feedback and comments, it made a note of specific components that are commonly removed from the stock unit of the motorcycle. It made use of this crucial market data to come up with a motorcycle that provides the user the required freedom to modify it as they wish to. They developed the Bravo motorcycle keeping these cues in mind. The user could install his choice of a side stand for the Bravo and even remove the rear grab if he wished to. Also, the Bravo enabled the user to modify many other components of their bike.
Thus, Honda was able to pass on the benefits of cost reduction to the end customer. The retail price of the Honda Bravo came down to P39,900. By offering the Honda Bravo at a surprisingly low price, buyers of this motorcycle were able to benefit from reduced down payment as well as pocket-friendly monthly installments.
However, if Honda had decided to retain the stock components that are usually removed during the modification binge, the Honda Bravo price would have steeply increased and would have been similar as the Wave 100, a fully equipped, Drum-type motorcycle which comes at a price tag of P43,000.