Honda has managed to create admirable sales, even during the present irregular phase in car economy. The company revealed about its plans to introduced four refreshed models within 2014 in order to expand its sale portfolio. The restructuring of Jazz model of Honda is one of the strategies to elevate sale outputs, this is an interesting plan of the company since the production of Jazz was halted owning to minimal sales. The car is expected to make a magnificent presence at the prestigious Tokyo Auto Show for 2013 on the 22nd of November.
The 2014 Jazz is likely to possess a larger dimension compared to the earlier model in order to provide sufficient comfort and volume. The car will be 60mm lengthier than its predecessor with a measurement of 3.9m. In terms of boot volume, there is ample space to fit in heavy luggage with a volume of 400 liter.
For the Indian market, the car will be equipped with a powerful 1.2 liter petrol engine, along with a highly efficient 1.5 liter engine for the diesel variant which is adopted from Amaze. The American Jazz will possess 1.2 and 1.4 liter petrol engines together with 1.6 liter diesel power train designed with the world class iDTEC technology. The 2014 Jazz will fit into the B plus segment category and compete with arch rival of stylish i20 hatch.
The company will also introduce its first Multi purpose vehicle project (MPV) which is based on the Brio, a new City and also its debut project in the compact Sports Utility Vehicle (SUV) category within 2015. It would be interesting to observe Honda’s new out of the ordinary launches, Honda’s market is splashed with efficient models of Brio and Amaze, if its future models turn out triumphant then the company will have varied products and strong market shares.
Even if the new vehicles emerge winners, the main concern is the limited production room, if the company has to cater to enormous customer figures with respect to sales. The month of April witnessed whooping Rs 2500 crore investment to build new projects at the reputed Tapukara factory to raise the yearly production turnover to credible figures of 2, 40,000 volumes. The company will have to focus on building cars with home grown components than depend on international parent and subsidiary firms. The weakening of Indian rupee is the main reason for effective localization strategizes.
The latest Jazz is manufactured with impressive features in terms of length and engine efficiency, the Jazz has attracted a portion of Indian population that admires lavish cars. Honda has ensured of a spacious boot to occupy heaps of luggage and explore interesting vacation destinations. The company aims to introduce multipurpose vehicle with similar patterns to the Brio, and a SUV. It would be interesting to observe the launch of SUV if the car can tarnish the image the quality SUV’s of Mahindra.
The 2014 Jazz will create a thrilling atmosphere among the public, let’s patiently wait for the launch of other remarkable models line up for production and release.
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I have been writing content for auto blogs for quite a long time now. My passion lies in this field and I love to picture cars as well.
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